The Power of The Next 90 Days

Did you know that what you’ve been doing in the past 90 days is what will shape the next six months?

I’m currently sitting in the United Lounge at Los Angeles airport – my 90 Day tourist visa is up!  Once Uncle Sam is done with you, there is nothing to do but ride that silver bird back to the wide brown land.  The jolt back to reality is going to be huge as the wheels hit the tarmac at Kingsford Smith Sydney in sixteen hours time.

P1000004The last few days I’ve been living like a rock star in Beverly Hills.

To be honest that whole Rodeo Drive things just leaves me cold.  I wandered there yesterday in search of food and was totally bemused by people in the omni-present tourist buses going up and down taking pictures of stores they couldn’t afford to shop in.  The whole celebrity things is a bit lost on me. although I did get to walk through the lobby of the “Pretty Woman” hotel and saw the balcony Julia Roberts sat on threatening to tobble over as the scared of heights Richard Gere just about had kittens.  Guess I’m as bad as the happy snappers 🙂

Also drove through Hollywood and Vine where the man walks across the road shouting “Welcome to Hollywood! What’s your dream?” 

Our dreams are funny things.  The more action we put into each set of 90 days we get gifted – the closer our dreams get to reality.  The actions we don’t take atrophy our dreams. 

During my last two days in LA, I had the pleasure to be gifted a one on one session with vocal coach Roger Love.  I’d never dreamed this little kiwi could be tutored by someone who has worked with some big names from downunder like INXS, Hanson, Missy Higgins plus all the greats from USA music and film.  As I sat in his office surrounded by his accolades and framed platinum CD’s – well it was all a bit surreal.

The only reason it happened was because I took a risk that as yet hasn’t fully paid off.  But being around people who work with people who follow their dreams takes you to a new level even before you get started. 

As you step up to the plate and you have to be prepared to hear the truth and be prepared to listen.  

I knew as I took the honest feedback about my voice and the way I speak that all those who stood in the same spot in his office had heard similar news delivered, because we rarely consider our voice.

Doesn’t matter who you are, you still have things to learn about your trade.  After taking a huge piece of feedback on an earlier teleclass with Roger, I’ve had a couple of other things added to my voice improvements list:  “the high squeaky hinge”,  “not filling the room enough”, “speaking too quietly”, “not dropping my jaw”, “tongue too high” ….. crikey it’s little wonder I have so much trouble ordering take out in the USA!  It’s not until you get out of your comfort zone or your own environment for challenges you never knew you had, to start appearing.

Roger Love & ME Lge.001Then as we stepped over to the piano Roger reminded me that anything shared is done with love – pun intended I’m sure 🙂  My response was – “let me have all the feedback, don’t meter it, just tell me where I can improve”.

That thirst for feedback has been my friend over the years.  Sure it hurts and cuts like a knife when you first hear it, but as soon as you start to work on the problem, it feels like progress is being made. 

Most never progress because they can’t take the “negative” feedback.  They want everything wrapped in cotton wool, they want it watered down, they want it so politically correct that the truth gets lost in the memory foam wrapper. 

I really encourage you to be up for feedback and up to take on new information in your own business and personal ambition.

You see the thing that is our greatest enemy is what we don’t know, we don’t know. 

The confidence and courage that comes from knowing you have at least one small part of what you need to learn is taken care of, well it automatically brings you to a new place. 

Anyone who lives from a place of higher ambition, will always be seeking new knowledge, new feedback and new ways of doing things because they are desperate to find all those things they don’t know and start to work on correcting them. 

I’ve had some wonderful conversations with the fabulous Dean Frenkel, the hormonics master, about the theory of the voice.  I knew it was important, but I didn’t realise how important our voice is until I attended World’s Greatest Speaker Training

It was amusing and alarming all at the same time to hear Brendon Burchard tell us how he met Roger Love.  After a very grueling schedule, Brendon was standing in the carpark at one of his mega events, hundreds of red cordial filled fans screaming for more, still with a couple of days left to present and NO voice.  Roger was able to give him enough exercises in the carpark to enable him to go back on stage and present. 

But as Roger warned us, its not ideal to get your voice into this type of situation.

Of course we never put the work in before hand, because we don’t know what we don’t know.  So Roger inevitably gets the emergency call, where a miracle is being asked for and what’s more expected.  In a sick sort of way, its nice to know this stuff happens at every level of someone’s career. 

It’s also sort of heartening to me (i a sick kind of way) to hear that many big names have picked up the phone and been squeaking down the line, desperate for a miracle.  It makes all the things I haven’t known needed work seem a little less “doh” on my part. 

All our “squeaky hinges” dwelling in our throat’s and “Yogi bear” sounds and “cheshire cat” voices mostly go un-noticed, until we start to put pressure on them.  We simply don’t know they are a problem nor do we understand just how much air needs to roll past the vocal chords, nor are we prepared to spend twenty minutes each day working the vocal chords, the six pack of our voice. 

Its hard to work out anything when you don’t even know it needs working out.

I trust you will at least start to investigate what the voice needs to stay strong, or at least remember this communication and know what to do when you find yourself “desperate in the carpark” at the back of your venue. 

If you are interested in working with your voice a little more and beginning to understand what you need to know to get your vocal chords up to a level where they won’t break down on you, then I recommend you make some time with Dean Frenkel if you are in Australia or Roger Love if you are in the USA. 

Our voice is our wand in everything we do and the stronger our voice and the stronger we can communicate, the more successful we are going to be. 

The next 90 Days is going to be a bit rough for me as i adjust back to life downunder and get down to some serious work. 

Throwing myself back into work is something I find works after these magical adventures “upover”.  I also know that putting some solid work into the next 90 days is going to make the first six months of 2014 look way different.  

Are you Embracing The Power of WHY?

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Are you Embracing The Power of WHY?

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If you’d been standing delivering a two hour talk to 22 holistic nurses in Detroit, on a topic you were passionate about, would you be curious what they got from your talk?

Their answer will surprise you.

How much more curious would you be, if for the first time ever, you’d physically delivered the talk from the other side of the world in your lounge room via Skype?

This is the power of technology and was my reality last week.

But would you like to know what they shouted out when I asked them “what’s the one thing you will be taking away from this talk today?”

I could see them on the tiny screen all light up like Christmas trees as they shouted out “its the apple!” – “its all about the apple!”

They weren’t talking about computers – they were talking about a real apple.

But wait you say, what would a talk on practice building have to do with an Adam and Eve kind of apple.

Well I have to take you into some advanced speaking theory to explain the power of WHY, so you can understand what happened.

In my classic free talk model I teach you to deliver a simple, basic talk that will involve your audience.

In your first encounter with an audience, all you are trying to achieve is some resonance or put another way, you are beginning the journey of making these people friends. In the analogy of the marketing train, at a free talk, you have pulled into their station and you have the door to the carriage open.

No amount of hard sell will get those people on your train if they don’t want to go. You might get them on but they will bail at the next station.

The one thing that gets people on your train quicker than anything else and riding to the end of the line, is to show people the higher vision in whatever they are trying to achieve or in what is giving them pain at this time.

Enter the apple…….

What I asked these amazing nurses to do was simply consider what might happen if during the course of their work, no matter if they had a business or were in a more traditional nursing role, what might happen if they encounter a Mum who hadn’t had the luxury of good education and was currently filling her kids lunchbox with chocolate bars and crappy food that was causing behaviourial issues in the child.

They did that easily of course because every day they clean up the results of people dealing with health issues that could be easily eradicated with the right advice.

Then I asked them to tell me what sort of illness that child would have thirty years on, if they continued to eat that chocolate bar every day of their school life?

That was easy for them too. In fact I had trouble stopping them shouting out the diseases and symptoms that child was likely to develop in latter life such as diabetes and acid reflux to quote some of what was coming back down the Skype line to my living room.

Then I asked them to consider what might happen, if they inspired that Mum to simply put one apple in their kids lunch box every day instead of a chocolate bar? What if the Mum saw instantaneous changes in the child and then went on to learn more about how food effects children? What if that Mum got so inspired she eventually completely changed the way all her family was fed during the formative years of their life?

Even though I was across the other side of the world, I could see them “get their WHY”.

WHY they are so passionate about what they do is not about today’s results, its about the knock on effect the amazing work they do has on the future.

Their WHY also clearly allowed them to see why they needed to stop selling their modality and start promoting the real reasons why people really want to work with them.

Your work will invariably have the same ripple effect

But when I ask people WHY they really want a small business and WHY they got into the natural therapy industry in the first place, most will answer “I want to make a difference”.

Sadly what happens is, things get hard, marketing gets tiring, there never seems enough time in the day and well there are a thousand reasons why we don’t fully show up and make our business a roaring success.

Even the most heart based people will disconnect from the difference when it comes to marketing their business.

Sadly altruism alone is not enough to drive natural therapists over the fear humps, but their WHY will.

Just last week one of my one on one VIP clients knew she was being a bit whimpy and was seeking greater motivation to do her marketing activities and all that dreary stuff that needs to be done to allow your message to intercept with potential clients.

I stepped her through a very powerful WHY exercise, that had nothing to do with writing blogs or newsletters or networking or going out to do free talks to small audiences – non of those mundane things. We simply took a look at what could happen if a potential client missed the opportunity to interact with her because she hadn’t done the marketing activity that was destined to connect her with this client. Clue: the client was going to stay in pain and wasn’t going to be a very good place, nor were hundreds of other people in her life.

My client wept as she realised exactly what she was really doing for humanity when she worked with a client.

If you don’t weep, if your heart doesn’t ache when you consider what you deny people by not showing up fully, if you can’t get to the space where you would openly do whatever it takes every day, simply because you know WHY your work is so important, then you haven’t as yet identified your WHY. Because when you do, you will never hold back the gifts you have been given to share with the world.

That’s the apple effect.

I believe the reason most natural therapy businesses fail, is because most people never encounter their WHY.

Without the driving force of the “apple effect”, they will never be compelled to jump over the fear humps such as learning to speak, and doing talks to small groups that will ultimately get them the clients.

The WHY in your message, is why speaking is such a powerful way to grow your business. But you need to know how to unpack your WHY for it to be powerful.

Most treat the apple effect as an advanced speaking technique, but I believe it is so important and so key to your success that I teach it in my new Speaking Basics course.

If you are ready to further tap into your WHY and find out how you can create the apple effect for your potential people, then I’d recommend you sign up for my one day Speaking Basics training today because the early bird pricing runs out soon – more info here

Once you know your reason WHY – you are compelled, actually you can’t stop yourself wanting to share your message with others …..no matter how uncomfortable it makes you.

To find out how – register here

You don’t think this didn’t scare me witless!

This is literally and figuratively my Apple – this is what I saw as I stood delivering to the nurses in Detroit Michigan. If you look carefully you can make the people out in the image on the right hand side of the big screen.

The blankets and towels are to deaden the sound so it didn’t sound like I was presenting from inside a tin can.

The risk factor of something going wrong was extremely high – but Pam Sadler, the President of the Michigan Holistic Nurses Association and I both know WHY it is important that their nurses have thriving practices – its because of the difference they make to humanity.

Even if only one nurse sees one more person next week – the nerves and risks were all worth while. When was the last time you scared yourself witless in the name of making a difference?