7 Things You Absolutely Must Know Before You Start To Record Videos

Video is very different to recording audios.  There is no where to hide!

I still have a lot of practice to do, but these are just a few of the challenges I’ve overcome to get a half decent product.

[headline_georgia_small_left color=”#000000″]1.  Look Directly at the Camera[/headline_georgia_small_left]

To get good contact with your audience you have to be looking straight at the camera – like straight down the lens or on a laptop you need to be looking at the lens not the green light beside it, otherwise you get a strange “sideways’ look about you.

[headline_georgia_small_left color=”#000000″]2.  Avoid Jowls[/headline_georgia_small_left]

To avoid looking all “jowlie” or like you have more chins than a Chinese phone book – make sure you are looking slightly upwards at your camera, not too far up though or they’ll be looking straight up ya nose 🙂  

Also if you are looking down at the camera it gives the effect of “looking down” on your audience and we certainly don’t want that!

I find if the camera is just slightly above eye level, then it works really well.  In a weird twist if I sit my laptop on my Yeti microphone box on a dining room table – I get the exact right height.

[headline_georgia_small_left color=”#000000″]3.  Don’t Move About Too Much[/headline_georgia_small_left]

If you have expensive camera’s then you can move and sway as much as you like, but the tiny little camera’s in most laptops or iPhones can’t focus quickly and you keep going out of focus if you move too much.  Allow the camera to lock onto you and then stay as still as you can.  Use your arms and hands to get the movement …. that way you won’t look like a talking wooden doll.

[divider_bar]Insert Your Text Here[/divider_bar][headline_georgia_small_centered color=”#000000″]Golden rule of course is:

The better the equipment, The better the end product[/headline_georgia_small_centered][divider_bar]Insert Your Text Here[/divider_bar]

[headline_georgia_small_left color=”#000000″]4.  You Need MakeUp – Even If You Think You Don’t![/headline_georgia_small_left]

If you are a bronzed tanned beauty then by all means go ahead and roll cameras with just a dab of lip gloss.  But for an old gal like me with pasty white skin, well we need a lot of help.  I found a make up artist who specialises in video work and she was amazing.

She recommended a product called Kryolan.  I was surprised how much makeup I needed to wear to look like I only had a little bit on.  I was also surprised at the colours she gave me, that are quite gaudy and give you an eery resemblance to an Oompa-Loompa in normal light, but look fine once you look back at the video.  The Lip Gloss she recommends looks pink on camera but is a funny orange colour.  So I recommend you book in and have someone help you out if you are going to get serious about video.   Danni at Its All About MakeUp really helped me a lot. Now if only I could get my hair fixed!

I’ve recorded a little video that shows you the makeup Danni recommended for me – click here to watch – its only 17 minutes.

[headline_georgia_small_left color=”#000000″]5.  You Need Good Light[/headline_georgia_small_left]

Thing is you just can’t film anywhere and get a good result.  I’ve found the more natural light you have in front of you, the better it is.  You can find me at new house sits wandering around doing test recordings with my laptop until I find the space with the best light.

Professional lights of course are best and not as expensive as you might think.  Friends sent me links to these light systems, one in Sydney Australia and one in New York, both of which will ship for under $250 and that includes back drops as well!

My colleagues son is into lighting and he said the bulbs you get with the kit from the New York company will make you look younger – I guess if you buy two kits you look twice as young!

Aussie Lights – here

New York (age defying) Lights – here

If you want a Lavalier microphone (I still don’t use one of those, just the mic in my MacBook Pro) – but should you wish to go to that level, you can get them drop dead cheap from Amazon here

If you really want to bend your brain, Brendon Burchard, who has the ultimate set up, recorded this little video where he explains in depth how he gets his look and feel.  You don’t need all the hi tech stuff he uses, I’m told the cheap lite boxes will give a similar effect as his expensive ones.  You can also buy small HD cameras now that will do a great job with the right lighting, but get a geek talking about which camera to use and you’ll be here for days!  and once he starts selling Geoff Walkers program (which is now finished) he is done on the video stuff but up until then its pure gold.  Oh for the day when I have a whole apartment to create and play in!  Click here for the video

[headline_georgia_small_left color=”#000000″]6.  You Need to Look Confident[/headline_georgia_small_left]

OK – the makeup covers any zits or bits you don’t won’t the world to see.  But you must be upbeat and confident ….. whether you feel that way or not!

Droning on in a video just won’t work.  So you need to raise your energy and vibration by dancing like no one’s looking before you do your recording.  Or whatever activity vibes you up and makes you feel full of zest for life.  I’d estimate at least twice as perky as normal to look normal.

[headline_georgia_small_left color=”#000000″]7.  Be Yourself – Everyone Else is Taken[/headline_georgia_small_left]

Of course being you is the most important part of video because video more than any other type of communication will nail you as the fraud if you are pretending or are trying to be someone you’re not.

Funny thing, the closer I got to the camera, the more ME I became.   You find your truth in funny places, usually the places you’ve been avoiding the most.  I found filming from a distance didn’t work so well.  I had to have that real heart connection with the camera, which is of course ultimately your connection with your audience.

So its very much about figuring out what is right for you and experimenting A LOT!

THEN PRACTICE A LOT!

Then once you get your clip recorded, well your problems aren’t over – then you got to load them to the internet and that’s a blog post for another day!  I recommend you start with YouTube because its just easier.

 

I’d love you to leave a comment below about your video experiences to date

Are you Embracing The Power of WHY?

Prefer to listen to the audio version of this weeks article? Click here to listen or download the mp3

Are you Embracing The Power of WHY?

MP3 File

If you’d been standing delivering a two hour talk to 22 holistic nurses in Detroit, on a topic you were passionate about, would you be curious what they got from your talk?

Their answer will surprise you.

How much more curious would you be, if for the first time ever, you’d physically delivered the talk from the other side of the world in your lounge room via Skype?

This is the power of technology and was my reality last week.

But would you like to know what they shouted out when I asked them “what’s the one thing you will be taking away from this talk today?”

I could see them on the tiny screen all light up like Christmas trees as they shouted out “its the apple!” – “its all about the apple!”

They weren’t talking about computers – they were talking about a real apple.

But wait you say, what would a talk on practice building have to do with an Adam and Eve kind of apple.

Well I have to take you into some advanced speaking theory to explain the power of WHY, so you can understand what happened.

In my classic free talk model I teach you to deliver a simple, basic talk that will involve your audience.

In your first encounter with an audience, all you are trying to achieve is some resonance or put another way, you are beginning the journey of making these people friends. In the analogy of the marketing train, at a free talk, you have pulled into their station and you have the door to the carriage open.

No amount of hard sell will get those people on your train if they don’t want to go. You might get them on but they will bail at the next station.

The one thing that gets people on your train quicker than anything else and riding to the end of the line, is to show people the higher vision in whatever they are trying to achieve or in what is giving them pain at this time.

Enter the apple…….

What I asked these amazing nurses to do was simply consider what might happen if during the course of their work, no matter if they had a business or were in a more traditional nursing role, what might happen if they encounter a Mum who hadn’t had the luxury of good education and was currently filling her kids lunchbox with chocolate bars and crappy food that was causing behaviourial issues in the child.

They did that easily of course because every day they clean up the results of people dealing with health issues that could be easily eradicated with the right advice.

Then I asked them to tell me what sort of illness that child would have thirty years on, if they continued to eat that chocolate bar every day of their school life?

That was easy for them too. In fact I had trouble stopping them shouting out the diseases and symptoms that child was likely to develop in latter life such as diabetes and acid reflux to quote some of what was coming back down the Skype line to my living room.

Then I asked them to consider what might happen, if they inspired that Mum to simply put one apple in their kids lunch box every day instead of a chocolate bar? What if the Mum saw instantaneous changes in the child and then went on to learn more about how food effects children? What if that Mum got so inspired she eventually completely changed the way all her family was fed during the formative years of their life?

Even though I was across the other side of the world, I could see them “get their WHY”.

WHY they are so passionate about what they do is not about today’s results, its about the knock on effect the amazing work they do has on the future.

Their WHY also clearly allowed them to see why they needed to stop selling their modality and start promoting the real reasons why people really want to work with them.

Your work will invariably have the same ripple effect

But when I ask people WHY they really want a small business and WHY they got into the natural therapy industry in the first place, most will answer “I want to make a difference”.

Sadly what happens is, things get hard, marketing gets tiring, there never seems enough time in the day and well there are a thousand reasons why we don’t fully show up and make our business a roaring success.

Even the most heart based people will disconnect from the difference when it comes to marketing their business.

Sadly altruism alone is not enough to drive natural therapists over the fear humps, but their WHY will.

Just last week one of my one on one VIP clients knew she was being a bit whimpy and was seeking greater motivation to do her marketing activities and all that dreary stuff that needs to be done to allow your message to intercept with potential clients.

I stepped her through a very powerful WHY exercise, that had nothing to do with writing blogs or newsletters or networking or going out to do free talks to small audiences – non of those mundane things. We simply took a look at what could happen if a potential client missed the opportunity to interact with her because she hadn’t done the marketing activity that was destined to connect her with this client. Clue: the client was going to stay in pain and wasn’t going to be a very good place, nor were hundreds of other people in her life.

My client wept as she realised exactly what she was really doing for humanity when she worked with a client.

If you don’t weep, if your heart doesn’t ache when you consider what you deny people by not showing up fully, if you can’t get to the space where you would openly do whatever it takes every day, simply because you know WHY your work is so important, then you haven’t as yet identified your WHY. Because when you do, you will never hold back the gifts you have been given to share with the world.

That’s the apple effect.

I believe the reason most natural therapy businesses fail, is because most people never encounter their WHY.

Without the driving force of the “apple effect”, they will never be compelled to jump over the fear humps such as learning to speak, and doing talks to small groups that will ultimately get them the clients.

The WHY in your message, is why speaking is such a powerful way to grow your business. But you need to know how to unpack your WHY for it to be powerful.

Most treat the apple effect as an advanced speaking technique, but I believe it is so important and so key to your success that I teach it in my new Speaking Basics course.

If you are ready to further tap into your WHY and find out how you can create the apple effect for your potential people, then I’d recommend you sign up for my one day Speaking Basics training today because the early bird pricing runs out soon – more info here

Once you know your reason WHY – you are compelled, actually you can’t stop yourself wanting to share your message with others …..no matter how uncomfortable it makes you.

To find out how – register here

You don’t think this didn’t scare me witless!

This is literally and figuratively my Apple – this is what I saw as I stood delivering to the nurses in Detroit Michigan. If you look carefully you can make the people out in the image on the right hand side of the big screen.

The blankets and towels are to deaden the sound so it didn’t sound like I was presenting from inside a tin can.

The risk factor of something going wrong was extremely high – but Pam Sadler, the President of the Michigan Holistic Nurses Association and I both know WHY it is important that their nurses have thriving practices – its because of the difference they make to humanity.

Even if only one nurse sees one more person next week – the nerves and risks were all worth while. When was the last time you scared yourself witless in the name of making a difference?

 

New dates for my 2012 Sore to SOAR workshops released

I have just released the 2012 dates for my speaking intensive, which is a weekend workshop where you will learn to tell your story (sometimes called a signature story.

I will also be sharing the basic stage craft I learned to get me up and going.

Sore to SOAR is one of my “Leave With It Done” programs so you will leave the program having told your story to the five other participants in the room.  This aspect is what I believe cuts my people through faster and gives them no excuse to not just go out and have a go.

Read what past participants said here

You can learn more here:   www.Sore-to-SOAR.com

2012 Dates On Sale Now!

MELBOURNE DATES

Saturday, 24 March 2012 – Sunday, 25 March 2012

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Saturday, 19 May 2012 – Sunday, 20 May 2012

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Saturday, 28 July 2012 – Sunday, 29 July 2012

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Saturday, 20 October 2012 – Sunday, 21 October 2012

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QUEENSLAND DATES

Saturday, 18 August 2012 – Sunday, 19 August 2012

Register for Sore to SOAR - QUEENSLAND (August 2012) on Eventbrite

View previous events here


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