Category: Personal Growth

Are you Embracing The Power of WHY?

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Are you Embracing The Power of WHY?

If you’d been standing delivering a two hour talk to 22 holistic nurses in Detroit, on a topic you were passionate about, would you be curious what they got from your talk?

Their answer will surprise you.

How much more curious would you be, if for the first time ever, you’d physically delivered the talk from the other side of the world in your lounge room via Skype?

This is the power of technology and was my reality last week.

But would you like to know what they shouted out when I asked them “what’s the one thing you will be taking away from this talk today?”

I could see them on the tiny screen all light up like Christmas trees as they shouted out “its the apple!” – “its all about the apple!”

They weren’t talking about computers – they were talking about a real apple.

But wait you say, what would a talk on practice building have to do with an Adam and Eve kind of apple.

Well I have to take you into some advanced speaking theory to explain the power of WHY, so you can understand what happened.

In my classic free talk model I teach you to deliver a simple, basic talk that will involve your audience.

In your first encounter with an audience, all you are trying to achieve is some resonance or put another way, you are beginning the journey of making these people friends. In the analogy of the marketing train, at a free talk, you have pulled into their station and you have the door to the carriage open.

No amount of hard sell will get those people on your train if they don’t want to go. You might get them on but they will bail at the next station.

The one thing that gets people on your train quicker than anything else and riding to the end of the line, is to show people the higher vision in whatever they are trying to achieve or in what is giving them pain at this time.

Enter the apple…….

What I asked these amazing nurses to do was simply consider what might happen if during the course of their work, no matter if they had a business or were in a more traditional nursing role, what might happen if they encounter a Mum who hadn’t had the luxury of good education and was currently filling her kids lunchbox with chocolate bars and crappy food that was causing behaviourial issues in the child.

They did that easily of course because every day they clean up the results of people dealing with health issues that could be easily eradicated with the right advice.

Then I asked them to tell me what sort of illness that child would have thirty years on, if they continued to eat that chocolate bar every day of their school life?

That was easy for them too. In fact I had trouble stopping them shouting out the diseases and symptoms that child was likely to develop in latter life such as diabetes and acid reflux to quote some of what was coming back down the Skype line to my living room.

Then I asked them to consider what might happen, if they inspired that Mum to simply put one apple in their kids lunch box every day instead of a chocolate bar? What if the Mum saw instantaneous changes in the child and then went on to learn more about how food effects children? What if that Mum got so inspired she eventually completely changed the way all her family was fed during the formative years of their life?

Even though I was across the other side of the world, I could see them “get their WHY”.

WHY they are so passionate about what they do is not about today’s results, its about the knock on effect the amazing work they do has on the future.

Their WHY also clearly allowed them to see why they needed to stop selling their modality and start promoting the real reasons why people really want to work with them.

Your work will invariably have the same ripple effect

But when I ask people WHY they really want a small business and WHY they got into the natural therapy industry in the first place, most will answer “I want to make a difference”.

Sadly what happens is, things get hard, marketing gets tiring, there never seems enough time in the day and well there are a thousand reasons why we don’t fully show up and make our business a roaring success.

Even the most heart based people will disconnect from the difference when it comes to marketing their business.

Sadly altruism alone is not enough to drive natural therapists over the fear humps, but their WHY will.

Just last week one of my one on one VIP clients knew she was being a bit whimpy and was seeking greater motivation to do her marketing activities and all that dreary stuff that needs to be done to allow your message to intercept with potential clients.

I stepped her through a very powerful WHY exercise, that had nothing to do with writing blogs or newsletters or networking or going out to do free talks to small audiences – non of those mundane things. We simply took a look at what could happen if a potential client missed the opportunity to interact with her because she hadn’t done the marketing activity that was destined to connect her with this client. Clue: the client was going to stay in pain and wasn’t going to be a very good place, nor were hundreds of other people in her life.

My client wept as she realised exactly what she was really doing for humanity when she worked with a client.

If you don’t weep, if your heart doesn’t ache when you consider what you deny people by not showing up fully, if you can’t get to the space where you would openly do whatever it takes every day, simply because you know WHY your work is so important, then you haven’t as yet identified your WHY. Because when you do, you will never hold back the gifts you have been given to share with the world.

That’s the apple effect.

I believe the reason most natural therapy businesses fail, is because most people never encounter their WHY.

Without the driving force of the “apple effect”, they will never be compelled to jump over the fear humps such as learning to speak, and doing talks to small groups that will ultimately get them the clients.

The WHY in your message, is why speaking is such a powerful way to grow your business. But you need to know how to unpack your WHY for it to be powerful.

Most treat the apple effect as an advanced speaking technique, but I believe it is so important and so key to your success that I teach it in my new Speaking Basics course.

If you are ready to further tap into your WHY and find out how you can create the apple effect for your potential people, then I’d recommend you sign up for my one day Speaking Basics training today because the early bird pricing runs out soon – more info here

Once you know your reason WHY – you are compelled, actually you can’t stop yourself wanting to share your message with others …..no matter how uncomfortable it makes you.

To find out how – register here

You don’t think this didn’t scare me witless!

This is literally and figuratively my Apple – this is what I saw as I stood delivering to the nurses in Detroit Michigan. If you look carefully you can make the people out in the image on the right hand side of the big screen.

The blankets and towels are to deaden the sound so it didn’t sound like I was presenting from inside a tin can.

The risk factor of something going wrong was extremely high – but Pam Sadler, the President of the Michigan Holistic Nurses Association and I both know WHY it is important that their nurses have thriving practices – its because of the difference they make to humanity.

Even if only one nurse sees one more person next week – the nerves and risks were all worth while. When was the last time you scared yourself witless in the name of making a difference?

Are you ready to get rid of your gnawing feeling?

You can read this blog post or listen to the podcast recording via the slider below or download the MP3 to your device here: Download MP3 File

What’s the one common denominator within your clients?

It’s not a trick question. But it is one we all need to understand, if we are to find the true greatness within what we do.

I used to be a forensic business analyst in the corporate world. I was constantly digging around in things that were causing great angst for my clients. I worked in many different industries and rarely worked on the same problem twice. Money was hemorrhaging everywhere for the client. In most cases many better qualified people than me, had tried and failed to get a result. It was a seriously negative environment because these people generally only wanted the problem to appear “fixed”. My job was to find the source of the problem, report it and move on and repeat in the next contract.

These days my work is vastly different and I have solved my own problem because back then I hated the negativity surrounding my work and longed to work positively with people.

Now I love what I do. But, ironically I am still constantly digging around in things that are causing my clients angst. In fact the similarities to what I used to do and do now are amazing.

I work in many different modalities and rarely work on the same problem twice. Money issues are generally high on the agenda for the client and in most cases my clients, who are invariably always better qualified than me, have tried and failed to figure out their own problem.

What’s different now is I work in a seriously positive environment and my clients are unwittingly seeking to create something that will create a legacy and live on well after they have gone. My job is to find the source of their current problem and identify it so they can move from feeling stuck, into their potential.

But wait you say – aren’t the two jobs specs exactly the same? Yep, dead right! I just shifted the polarity or energy of the work from negative to positive. Same as in corporate, I was frequently journalling stuff from one side of the balance sheet to another.

So my inquisitive problem solving nature started to reason that there had to be a commonality between my corporate clients and my current clients. As people they are chalk and cheese, dark suits vs bright groovy outfits. But when you look at why they hired me, whammo, there in lies the answer.

The strange commonality between these two polar opposites is they hire me to fix a gnawing problem.

The gnawing problem in corporate was based in negativity and fear. The people who caused the problem generally lacked duty of care, control and integrity in they way they worked.

My current work is highly positive and based in love. My people are highly gifted and responsible in their work. When their problem gets solved, new and innovative healing systems are manifesting, their message becomes concise and clear and results in many more people experiencing their message and healing gifts.

As I work more with people I have come to understand humans come to the planet to figure themselves out. The more they figure out about themselves, the more they grow and the more potential opens up to them.

“It doesn’t interest me what you do for a living. I want to know what you ache for, and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool for love, for your dream, for the adventure of being alive…. ” Oriah Mountain Dreamer

For some, their potential is too confronting and its easier to stay “in the gnaw”.

Some however get so uncomfortable with the gnawing feeling within, that they put their hand up for help. Not as they initially show up to do, to grow their business, but at source, to get rid of the gnawing feeling.

My gnawers are incredibly humble but carry distinct commonalities:

  • Gnawers carry a strong sense there is so much more for them
  • Clairvoyants have inevitably told them they have a gift that will help many
  • They “know” huge crowds are waiting to hear their message
  • They carry extraordinarily high standards within self and their work
  • If left to their own devices they can be self destructive in their desire for perfection
  • In the past, they have found themselves in battles with authority figures to defend their honour, opinions or ways of doing things
  • The way others do things is not for them
  • They instinctively know the gnawing is their need to create their own way or path

The gnaw is their deep connection to spirit, to the yearning in their soul to be who they really are.

The gnaw is the uncomfortable message that churns everyday, so as to encourage them to stop playing small and meet their full potential.

Because the gnaw is so connected to their soul, they know what to do innately once we start to identify and then unravel their problems. Just like when I was in corporate I am only there in a support role. It’s never my problem but innately I know how to help others pull the puzzle pieces from within, to bring something highly complex to a simple solution.

What’s weird is, the source of the gnawing feeling inevitably gets exposed at my speaking intensive called Courageous Speaking. It is because that workshop gets people to go into their own rock bottom story. So many therapists discount or hide their story because it’s just too painful or negative. But our humanness puts us in that story so we could learn from it. When the positive gets identified, it balances or heals the negative, releasing the anchors and allowing the person to soar.

What most fascinates me and will be of great help to you is the fact that when you know what gnaws you, you automatically find the common denominator in your clients. From there you will be able to figure out what naturally draws people to want to work with you.

Just as the patterns or bread trails that helped me solve the gnawing problems within a corporate balance sheet, the connection between the rock bottom stories and everything else people have been through so far in their life, allows me to identify and solve the gnawing sense that there is more for my clients.

Rock bottom stories are life changing. So is Courageous Speaking …… it will help turn your gnaw into soar!

The early bird for the March Melbourne event ends tomorrow – if you are gnawing to find your message and help more people – go here and register

NB:  I changed of the name of my speaking event from Sore to SOAR to Courageous Speaking – firstly because Sore to SOAR only makes sense when it’s written, when you say it – you have to spell it out for it to make sense to people and secondly because the more people went through the course the more I understood the levels of courage necessary to tell your story for the first time and Courageous Speaking describes the heroic people who stepped up to SOAR!

 

Getting Published in Recognised Media

There are many opportunities to get your work published.  In fact getting published in recognised media is way easier than you probably think.

The reason why most get knocked back is because they don’t adhere to some simple rules that will help you get published and also help you get media.

You won’t get any argument from me over “free publicity”.  To get media what you submit has to match what they want.  It’s known as the brief.  You might think that is a really easy concept, but you would be surprised how many people get that wrong.  They write what they want to write, then wonder why it gets knocked back.  Especially in the early days, you need to prove your ability to deliver and once that is established, then you can start writing outside the guidelines.

So find out what the editor wants, NOTICE I DIDN’T SAY WRITE WHAT YOU LIKE.  Then write something that meets the criteria.  Certainly not rocket science huh!



Here are a couple of hints that will help you get published

:

  • Keep it about the mag and their readers not YOU

  • Find out the word count – never send more than they ask for

  • Google how to write articles and inform yourself on what is likely to be accepted before you start to write – include Googling as much as you can about the mag you want to submit to.

  • Research what is popular in other media at the present time, look for trends

  • Find a twist on the current trends or a twist on the concept – for instance I got a lot of sea change press when I first moved to the country, but they loved me because I would talk about the dark side of sea change – it was a twist on the story line.

  • Ask yourself “how can I add value to this story?” once it is finished

  • Add a top 10 or top 5 side bar at the bottom of your story (those little stories that run down the side of a magazine) – they might not use it with this story but they might use it another time

  • Ensure the content matches exactly what they editor has asked for

  • Write your article – leave it for a few days and then go back to it – then rewrite and leave it again before sending it – you’d be surprised how many “mistake worms” get at it during the rest period!

  • Be prepared for them to edit your story

  • Be prepared for them to edit your story so much that it bears no resemblance to what you wrote but does match their brief

  • Don’t try to sell directly – sell by proving you are the expert on your topic by adding a lot of value to the article and by making it a strong informative and useful article

  • Include some interesting case studies

  • Make it easy for them to publish you – go out of your way to be helpful

  • Remember to add all the ways they can contact you – including your website

  • Add some interesting photos if you have the rights to them – mention if you are willing to release the rights to them if they want to use the photo

Journos are busy people – don’t expect them to do any of the work for you – the easier you make it for them to publish you – the more likely they will be to publish you and not the dill brain who is making their life difficult.

Get several copies of the magazine or publication you want to appear in.  Then figure out what they have found acceptable in the past.  Most magazines have a format that appeals to their reader – despite what you think of that format – if you want to get published …….. follow the format.

Get Help!

If you are a rank newbie – pay a professional editor to critique your article and give you feedback.  Patricia Mackenzie has been invaluable to me over the years, knocking my words into shape.  She is not always available so I recommend Kristin Lee to help make sure your grammar and spelling are spot on and that you have answered the brief.

Be professional – sounds a Duh point – but the more professional and together looking you are – the more likely you are to “get a pub”

The biggest piece of advice that I would offer is to START WELL BEFORE DEADLINE.

Give your prose plenty of time for the worms to get at it and submit early not on the very last day of submission.



Remember the golden rule – make it easy for them to put you in print! 

Imagine if a well researched, well written professional looking article that meets the criteria and needs very little work done on it, appears on an editors desk a couple of weeks before deadline.  It has much better chance of being read and published than the hundreds that arrive on the deadline date.

If you have a desire to be included in a particular publication, you may wish to phone the editor before you start and ask them exactly what they want, including the word count and make sure you download the author guidelines and STICK TO THEM!

What’s even easier?

Get the professionals to write the article for you – here are some examples of articles written about me: