How To Be A One-of-A-Kind Entrepreneur – 3 Ways to Break New Ground without Breaking Your Heart or Draining Your Bank Account

How To Be A One-of-A-Kind Entrepreneur – 3 Ways to Break New Ground without Breaking Your Heart or Draining Your Bank Account

There’s a lot of information available about how to be successful at a small business. The problem is, most of this information is aimed at extroverts who’re in a big hurry to make as much money as possible, and doesn’t contribute something great to the world.If that sounds as terrible to you as it does to me, here are 3 pearls of wisdom from the real-life trenches for how to build business as unusual.

 

1.  Follow the path less taken.As in fashion, being fully self-expressed is going to mean you’re in a category of one. If you find yourself in an ‘in crowd,’ whether that be at mainstream events, or among a gaggle of agreeable others, you’re likely in the thick of a fad or trend.

Legwarmers and Farrah Fawcett hair trends may feel fun to be part of in the short term, but you know that’s not going to make you proud 10 years later. Being an original takes work and one of the easiest measures is if you’re a little lonely on your path. This goes for business as well as your wardrobe or personal style.

Congratulations. If you’re feeling lonely sometimes, it’s just because you’ve chosen, every step of the way, to follow the path less taken and leave the Kool-Aid behind. Keep going.

 

2.  Allow yourself the luxury of time.One of the biggest failures in small business is the rush-job. Hurrying, adrenalizing, pushing….not only leads to poor results, but usually poorer health in the long run.Hurrying is no longer the badge of the well-coached, folks.

Great coaching helps you pick the right process, path or step, be more accurate and precise about your moves, and gives you peace along the way. Don’t expect outrageous success rapidly – it’s unlikely to happen with a newer income stream or idea. Big paydays still happen, but only when you’ve paid your dues.

Keep your expenses low – your bank account will thank you. Allow yourself breathing room to test and fail a lot. You want to win the long game, why? Because what your business offers the world is so worth being patient. Make your plans accordingly.

 

3.  Cultivate your inner scientist.If you think you’re here to build a business that follows another person’s model, may I invite you to try painting by number and faking a Mona Lisa in your mind? Give it time. No matter how many of these replicas you attempt, you’ll finally find out. You have no choice. You must find your one-of-a-kind painting to do because you’re not Leonardo da Vinci.

What is your one-of-a-kind business that only you can do? How do you start? Begin by proving the worth of your work by testing with any clients who’ll let you. Do the best job you possibly can so you can start collecting proof (something you can show) of what only you can do.

When you’re building something one-of-a-kind, you’re on uncharted ground, so you’ll need to measure as you go, and course correct along the way. Soon, you’ll have lots of data – an ecosystem of data that will guide you to what you seek.

Especially for independent thinkers, sensitive souls, and people on the leading edge, the above 3 things are doorways into new paradigm success as a small business. None of them requires you to rush, pressure you to maximize profits immediately, and each step allows you to contribute as much value as is humanly possible.

 

4.  The final word…Anyone who tries to tell you they know a color-by-number method to sustainable business success and tries to teach you this en masse, is candidly, deluded, or worse, in my opinion, being less than truthful. In the final analysis, experimentation is the only holy ground, and successful entrepreneurs – the ones that last decades in the market – are all scientists at heart.

 

About The Author

Andrea J. Lee is an Entrepreneurial Futurist with her finger on the pulse of the entrepreneurial spirit and how it can shows up to change the world. Throughout her life, Andrea has done one thing – help those she loves make money. Not once, but twice, she has helped reinvent the coaching industry and knows just one thing for sure: the entrepreneurial spirit is everywhere, looking for a place to make a difference.

Seven Simple Formulas for Writing Articles and Blog Posts Fast

Funny how the exact right things come through your inbox at the exact right moment.

This week Gihan Perera‘s newsletter contained an excellent (all his stuff is) article about how to get started and how to get topics and content so you can create your articles.

Even if you only follow one of the seven simple structures he gives you, you will have some darn fine articles to post on your blog and in your newsletter to help you get recognised as someone who knows what they are talking about.

You can read the article here

Note when you open his site how he has his page laid out.  He is a walking talking example of what I teach because he is my teacher. In fact the reason this blog exists in the first place is because he recommended I set it up.  I am now getting the benefits of that sage advice and loving the Google rank his advice has helped me achieve.

Gihan is a perfectionist and has been doing this for a very long time so I don’t expect you to have this level of content in 5 minutes – I can’t even keep up with his output and he does outsource.  So don’t knock yourself trying to be perfect – but do look how he is implementing and creating so many ways to work with him.

Have fun writing articles!

Getting Published in Recognised Media

There are many opportunities to get your work published.  In fact getting published in recognised media is way easier than you probably think.

The reason why most get knocked back is because they don’t adhere to some simple rules that will help you get published and also help you get media.

You won’t get any argument from me over “free publicity”.  To get media what you submit has to match what they want.  It’s known as the brief.  You might think that is a really easy concept, but you would be surprised how many people get that wrong.  They write what they want to write, then wonder why it gets knocked back.  Especially in the early days, you need to prove your ability to deliver and once that is established, then you can start writing outside the guidelines.

So find out what the editor wants, NOTICE I DIDN’T SAY WRITE WHAT YOU LIKE.  Then write something that meets the criteria.  Certainly not rocket science huh!



Here are a couple of hints that will help you get published

:

  1. Keep it about THEM (the mag and their readers) not YOU

  2. Find out the word count – never send more than they ask for
  3. Google how to write articles and inform yourself on what is likely to be accepted before you start to write – include Googling as much as you can about the mag you want to submit to.
  4. Research what is popular in other media at the present time, look for trends
  5. Find a twist on the current trends or a twist on the concept – for instance I got a lot of sea change press when I first moved to the country, but they loved me because I would talk about the dark side of sea change – it was a twist on the story line.
  6. Ask yourself “how can I add value to this story?” once it is finished
  7. Add a top 10 or top 5 side bar at the bottom of your story (those little stories that run down the side of a magazine) – they might not use it with this story but they might use it another time
  8. Ensure the content matches exactly what they editor has asked for
  9. Write your article – leave it for a few days and then go back to it – then rewrite and leave it again before sending it – you’d be surprised how many “mistake worms” get at it during the rest period!
  10. Be prepared for them to edit your story

  11. Be prepared for them to edit your story so much that it bears no resemblance to what you wrote but does match their brief
  12. Don’t try to sell directly – sell by proving you are the expert on your topic by adding a lot of value to the article and by making it a strong informative and useful article
  13. Include some interesting case studies
  14. Make it easy for them to publish you – go out of your way to be helpful
  15. Remember to add all the ways they can contact you – including your website
  16. Add some interesting photos if you have the rights to them – mention if you are willing to release the rights to them if they want to use the photo


Journos are busy people – don’t expect them to do any of the work for you – the easier you make it for them to publish you – the more likely they will be to publish you and not the dill brain who is making their life difficult.

Get several copies of the magazine or publication you want to appear in.  Then figure out what they have found acceptable in the past.  Most magazines have a format that appeals to their reader – despite what you think of that format – if you want to get published …….. follow the format.

Get Help!

If you are a rank newbie – pay a professional editor to critique your article and give you feedback.  Patricia Mackenzie has been invaluable to me over the years, knocking my words into shape.  She is not always available so I recommend Kristin Lee to help make sure your grammar and spelling are spot on and that you have answered the brief.

Be professional – sounds a Duh point – but the more professional and together looking you are – the more likely you are to “get a pub”

The biggest piece of advice that I would offer is to START WELL BEFORE DEADLINE.

Give your prose plenty of time for the worms to get at it and submit early not on the very last day of submission.



Remember the golden rule – make it easy for them to put you in print! 

Imagine if a well researched, well written professional looking article that meets the criteria and needs very little work done on it, appears on an editors desk a couple of weeks before deadline.  It has much better chance of being read and published than the hundreds that arrive on the deadline date.


If you have a desire to be included in a particular publication, you may wish to phone the editor before you start and ask them exactly what they want, including the word count and make sure you download the author guidelines and STICK TO THEM!

What’s even easier?

Get the professionals to write the article for you – here are some examples of articles written about me: